Welcome back to another empowering episode of the Happy Productive Podcast! If you're an entrepreneur feeling stuck in the grind of building your business, this episode is for you. Today, we talk with Jeffrey Shaw, the founder of Self-Employed Business Institute, who coaches entrepreneurs to spend more time doing what they excel at and build the life of their dreams.
Jeffrey shares the common trap business owners fall into—getting bogged down in marketing and operations, leaving little time for what truly makes them money and brings them joy. He emphasizes the importance of hiring experts to fast-track your business growth, reminding us that it’s hard to see what your business needs when you’re too close to it. Investing in coaching and services allows you to focus on your strengths and achieve your dream life. Don’t try to be an expert in everything—hire a coach and get the push you need to succeed!
Timestamps:
🥚 Jeffrey began his entrepreneurial experience selling eggs door to door when he was 14 years old: rewards are greater than fears. 01:52
📸 After 25 years in a very successful photography business, Jeffery started coaching: no one taught his clients to make money from their talents and skills. 04:17
❗ The rule of thirds trap - you end up spending a third of your time running your business, a third of your time marketing to get the business, and only a third of your time doing what makes money. 08:38
🤗 What is “Hug Marketing”: a different marketing approach. 11:25
❌ There's no silver bullet, and it's not one size fits all: thinking like that is disrespecting the diversity of the world. 14:42
🫙 Being in the jar: engage with experts to help and nudge you because no one goes into business and immediately has that nailed down - the real sweet spot is 2–5 years. 17:31
🌼 Why 55-60-year-olds leave their corporate job: they are wise enough to realize they don't want to spend forever figuring stuff out. 21:39
📈 The problem of silo-minded business owners: everyone needs a coach, you can’t do all things yourself - you are not an expert in everything. 25:42
🕯️ Be willing to reinvest in what you want to get in return: packaging trick from Bergdorf Goodman’s store. 29:04
🌌 The universe will listen if you put yourself on a limb. 31:43
Links
Connect with Jeffrey: www.jeffreyshaw.com
Assessment: www.selfemployedassessment.com
Connect with Jennifer: www.jenniferdawncoaching.com
Retreats: www.jenniferdawncoaching.com/our-retreats
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⭐Stay tuned for more insightful episodes from the Happy Productive Podcast, where we bring you the best strategies to enhance your happiness and productivity!
