99. Unlocking Business Success: Aligning Internal & External Branding with Ruth Klein
Aligning your internal and external branding is essential for a successful business. Ruth Klein is a renowned author and brand visibility strategist who shares her wisdom on branding your business. Branding is so much more than a logo and a website, and before you even create those things, you need to identify the personality and values of your brand. You must align your business brand with your internal, personal brand, so you can show up as who you truly are and effortlessly illustrate that message to your team and your potential clients. When your brand is in alignment with your business, you will be happier, and more successful, and it will make your marketing, advertising and PR a breeze. Discover your internal branding and live in alignment with your business!
📚 Ruth is the CEO of Expert Celebrity™ Branding: once your brand is in alignment with who you truly are - you’re in a happy place. 02:54
🧩 Be very conscious of updating our brand: we all have a different puzzle & Ruth's job is to find puzzle pieces and put them together for her clients. 05:04
❤️ What do your ideal clients say about working with you?: if you truly listen with your heart, people tell you who they are and what they need. 10:14
🇧 Internal and external brands have to be consistent: When your personal brand is not in conjunction with the business you work for, you may not do as well. 16:55
❗ Customer service is one of your best ambassadors, and it’s the first line of defense: you can get away with less expenditure on PR and advertising if you spend just as much time training your team. 21:03
👍 Ambassadors have great reach - find people who love what you do and create training for them: another way to grow your new business is to find sponsors. 27:37
🧍 Work with regular people, not just influencers: your clients and vendors can be your ambassadors. 30:09
🥳 Having a business needs to be fun & healthy: the attitude makes a huge difference. 32:08
Links:
Connect with Ruth: www.ruthklein.com
Join our Academy: www.jenniferdawnacademy.com
Connect with Jennifer: www.jenniferdawncoaching.com
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