79. Susan Meier - What You Need to Know About Branding

Brand development is a crucial investment for any company. Susan Meier is a brand strategist who shares her expertise in the branding industry and how to approach branding for your business. Developing your business’s brand can be a long and expensive process, but it’s an essential step in the marketing and identity of your company. Consumers build loyalties and relationships with the companies they love, and building your brand helps create a personality for your business that consumers can connect with. Finding the right agency is a big part of the branding process, so be sure to shop around and find one that uses a process that works for your specific needs. Develop the unique, expressive identity of your business and bring it to life!

Show Notes:
🌼 We all have a story to tell: what makes us want to be friends with the products we use? 01:34
⛱️ Marketing is a big umbrella and branding is sitting under that umbrella. 07:00
✅The primary deliverables for every branding project include a strategic and a creative side: who are your target customers? 09:32
🤝 Jennifer's experience with rebranding was that it's a painful process: partner with the right people. 14:27
📊 Branding should be about gathering data and putting it together in a cool and fresh way. 17:55
👉 The evolution of a brand implies maintenance: there are signs that you might need a rebranding - do your external research. 21:32
🎯 Don't limit yourself to working with people inside your industry: if you're working with a larger agency make sure to meet the whole team and know who your point person is. 25:30
✨ It's not helpful to compare brands - your team should create something by itself: have a few options, choose what you like, collaborate, and give your input. 29:35
 💲The distribution piece is marketing, not branding: the price range for branding is huge - check what's available for your business and invest smartly. 32:29
⏳  It's tempting to get your stuff out there as quickly as possible, but it might be a waste of time and money. 36:28
〰️ Zigzag is the natural flow of life. 38:16

Links

👉  Connect with Susan: www.instagram.com/embracethezigzag 

✨  Join our Academy: www.jenniferdawnacademy.com 

🌸  Connect with Jennifer: www.jenniferdawncoaching.com 

🏕️  Retreats: www.jenniferdawncoaching.com/our-retreats